Building a Successful Blog
Building a Successful Blog
What essential elements must your blog be equipped with in order to perform at its best? We're nearing the close section "The Right Foundation to Build Upon" section of our series Building a Successful Blog. This portion in the course is where I want to direct our attention to just some of the design elements of your blog. Here are a few critical components I feel they are essential to build an effective blog. Most, if not all, of them are derived from my own experiences in the last four years. There are also those parts that I have received from my followers on twitter when I ask them the similar question. You might be asking yourself, "why are we talking about this here?" The reason is that I would like to. And two, before you begin the design process you must know what you'll need from your design. Knowing this will help the initial design process run smoother. The design company will be grateful that you considered these things before you get into the mid-way through the design process. For more detail please visit>>> If you have any questions that you have to be aware of while you're thinking about how your blog is going to look like and how it is going to function , they could be:
  • What will this do to your readers' experience?
  • Are your readers able to find the information they're looking for?
  • Are your readers easy to participate in the discussion you are encouraging in your blog?
  • If your readers would like to get in touch with you, can they?
  • If they would like to sign up will they be able to subscribe and is it easy to find?
  • Are you giving them what they want?
Critical Components 1. Search Option One of the goals you have as a blogger should be to continue to have your visitors to your site. You want them to be engaged and reading the most of your blog posts as you can get they to. If they aren't able to find it, they're likely seek it out somewhere else. To assist your readers in finding what they are looking for, make an option to search at the top of your blog. Most if not all blogs have the ability to add this to your site if you are a do-it-yourself type of person. Make sure to add the information. If you are employing a designer business and they're competent they will provide this information for you without having to ask. 2. Contact Information Even if you don't supply them with a physical address or a phone number, it is essential to have a method for your readers to contact you. I can do this by using a variety of methods. Sometimes, I will include my email address in a post so our readers can get in touch with me about a particular post if they wish. The main tool we employ to give our contact details is our contact page. On my Contact Page, I give my personal address and the networking and social media services I use, and there's also a contact form. The contact form comes to my email when it is filled out by a reader. If you are a business or a professional service firm, how can your readers contact you? You must give them all the options you can. One of the goals you have as a firm or business is to find leads. Make sure you have a method to achieve this. 3. Call to Action Working right along with in conjunction with "Contact Information" discussed in 2. is known as a Call to Action. If you're a business or a service firm, wouldn't one of your objectives in your marketing program to get leads? A call to action can assist you in this. You want to provoke your readers to contact your company, request price quotes, join your mailing list or buy from you. A call to action could be an opt-in for an ezine or newsletter for free that you provide to your customers. Or , it could be as simple as a quick form that allows them to request information on a brand new product you just introduced. The options for using to create a "call to action" are really never ending. If you do it correctly, you will build an audience of people who have opted-in to receive emails from you. Utilize this tool to enhance your marketing strategies. 4. Subscription Options This is one of those components which must be placed at on the front of your website, and simple to locate. It should be clear and simple for your readers to subscribe via RSS either via RSS or Email. Why are they both? Because there are people who aren't aware of RSS and don't even know how to use it. Everybody knows what email is. We have both options on every blog we develop for our clients. And I don't care which one our readers use. The most important thing is to ensure it's very visible and easy to subscribe to. Don't include a long collection of those subscription button on your website. First off, they are tacky and you don't need them. If you just click the universal button and then burn your feed via an feed services you will be able to select the feed they want. One thing we also provide is a hyperlink to a short video explaining what RSS is. With so many readers of blogs, the use of and understanding of RSS isn't as clear as it ought to be. Which is why you should explain what RSS is and how they could use it. 5. Categories (Your blog's Index) The categories you need to include on your blog are your blog's index. The sidebar should be at the top so that it is easily accessible. And you should try to restrict your categories to not more than 20. (Yes, I know we have a lot of categories on Blogging For Profit). Each blog post needs an appropriate category. (One category is the best. If you must assign additional "tags" to your post Use Tags, instead of several categories). This will allow readers to locate those posts using categories as someone would use to search for an index. Or even tables of contents. In addition, if someone is looking for blog information then they're likely using the categories in the same way as an index. They will make use of categories before they will use any archive calendar. Which is why I am not a huge fan of archive calendars on blogs. I think they are an unnecessary waste of space.  

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