Quick -without looking it up What's the mission statement of the company that made the vehicle you drive. What's the story with your underwear? If you're anything like the majority of us do not know the answer to both questions. Chances are you may not even remember what brand of undies you put on today. And the mission statement certainly didn't affect your purchase decision (or did it? I've asked this same question to numerous audiences and classes in the past couple of years - and only one person was capable of answering the question. It so happened that he had just spent the past 8 months in the steering committee his company set up to come up with a mission statement... in addition, as an employee, he received his underwear at a discounted price of 30. Visit:- https://darioitem.info/ His experience was similar to many others who've gone through the same process. They started off by asking and guessing at what kinds of things were to be listed in an official mission statement. They looked at other businesses' statements to get ideas What it's going to do is assist you in creating one that is similar to all other companies' statements. It's not going to help you get to the fundamental values that define the company you're about - which is what a mission statement is meant to convey. At some point in this process, something about employees will be mentioned. The problem is that often all this does is to reduce the effectiveness of the mission statement since, in any company, the primary goal should be to ensure that customers are happy and want to buy the product. Being friendly to your employees is important, yes, but (unfortunately) except if you're operating in a sweatshop, whether or not you're nice to your employees or not does not impact the profitability. In any case, its effect on sales is usually minimal. People frequently get mixed up between objectives (the purpose, the 'why", etc.) and goals (the what you want to accomplish, the "where you are going"). The same confusion appears to be a problem with the mission declarations. After the initial ideas have been written down Then a presentation is given to some of the senior people in the organization. The group is then taken away to make any necessary changes. Very rarely, these recommendations are approved on the first go around. It is, in fact, the nature of humans change things when given the opportunity to express an opinion on something. Yes the words "more experienced" are correct; all of the time, the task of coming up with the mission statement falls to more junior employees. Unless the business does an exceptional job of keeping all levels employees up-to-date, it's highly unusual for employees who are less senior to know what's really important to the company and the direction it's heading in. So how can they be expected to create the right mission statement for their business? That's why is takes so many months to complete this task - why so several mission-related statements are alike. If that's the case Why do businesses bother? In the past few years, "mission statements" became the latest trend. Businesses put in (wasted?) valuable resources in the process of capturing the elusive 'Mission Statement' on paper. It didn't always matter that both the Canadian and US sections of the business have different mission statements. Also, either the European or Asian headquarters had no mission statement at all. For a while, even the best business schools incorporated the concept in their teachings. A lot of plaque makers made a lot of money making mission statement signs that hang in countless office around the globe. But at the end of the day, what is it that matters? If the company did not make each and every one of its decisions in line to the guidelines laid out on the plaques, and used the words (including the ones that are nice about employees) to guide the company to decide what actions to take, then the plaque was not of any real significance or even any meaning. Fortunately, the more well-run companies are beginning to recognize that it is a lot more important in the long run to... Have clearly defined long-term plans for the company - and a really clear location on the horizon for the target; • Be aware of the difficulties likely to arise on the way. * Have devised contingency plans to conquer these challenges, * Make sure that all levels of employees know where the company is headed and know why and * Motivate employees to pull together to achieve that common goal. It's vital to have values so your business can reach its point of departure (goals) with an organization that is in line with its character - and one that employees are happy to be a part of - but the end-goals (and understanding of "why) must come before what's "how" (which is what the majority of mission statements talk about) If a business is to be successful and profitable.